Dear Facebook, Fuck You
As I’m sure everyone has heard Facebook (for like the 100th fucking time) has changed their ad guidelines. Now I’m sure everyone who has been doing well with Facebook is absolutely bullshit about this. I can hear that, its like someone giving you candy and then taking it away. So now imagine newbie guys like me who have invested in products such as the FB Ads Manager ($200) and done a decent amount of research on a niche to launch an ad campaign only to get shot down.
Before I get into more bitching about my own issues lets take a look at how bullshit their ideals are:
- They won’t allow rebill offers. They apparently drew the line in the sand here with the mentality, ‘NO REBILLS…Unless you are a multi billion dollar company’. They will ban your shit for promoting an acai offer that says FREE Trial but don’t give a shit about Netflix?? Fuck me. Must be some fat uglies working in Facebook office pointing the fingers here. Honestly, where do they get off deciding what rebill is legit and what one isn’t. Even if your ad states ‘Sign up for a free trial and be bill $50 a month after’ they still ban you?!? Are your users that stupid that they can’t understand that?
- Don’t like ’shady’ products anymore. WHO THE FUCK ARE YOU to decide what a shady product is. 8 years ago any person in their right mind would’ve laughed at Mark Zuckerberg and told him to go play with his fucking laptop at barnes and noble or something. Not everyone likes a product and if so they probably won’t buy it, but who are they to decide what is a legitimate worthwhile ad or not?
So I think its clear that Facebook basically bitch slapped all affiliates and small business owners here. Don’t worry if you have stock in Coca Cola or some huge online poker company…your ads are safe. I estimate…maybe say 3 months before Facebook flip flops on this idea as their income stream is choked out. Either that or they will revamp everything and just go contextual bing ads or some bs.
Anyways, so here I am plugging away with my little rinky dink campaigns and I keep getting rejected. My landing page is a relevant lander with an email submit to my Aweber account. I clearly state in plain text within my email submit box what I am planning on doing with your email info.
*The information you submit above will be used strictly for us to send the interested user the mentioned tutorial and to email future photoshop tutorials we think the users might enjoy. It will not be sold to any other parties and is guaranteed secure within Aweber communication’s email services.
Now my ads are relevant to my target keywords and I had the ad running in a small sample group (18-20 year old men) and it was getting a good CPC of like $.07 and converting about 2/3 for my email list. So obviously people were finding my ad relevant to my lander. Unfortunately I setup that test sample before the new guidelines and since Facebook went Nazi, I can’t get anything approved. This is the actual response that some guy from Facebook responded to me with:
Hi Michael,
It appears that the primary purpose of the advertised service is to drive traffic into subscription-based mobile offers that we wouldn’t otherwise permit on Facebook Ads. Such business practices are not permitted to advertise on the site.
Thanks,
Kenyon
Online Sales Operations
Kenyon…are you mental? My landing page doesn’t promote mobile offers of any sorts. In fact it probably promotes the furthest thing from a cell phone ringtone of any sorts. I send you a free photoshop tutorial for signing up for my FREE email list. I’m not robbing anyone or tricking them into a monthly subscription. Granted someday I might send them an offer in my email campaigns but shit, GNC, MLB, Netflix, Visa, everyone else does that shit but all of a sudden if they suspect someone who isn’t a millionaire of it they tell you to go fuck yourself.
Lucky for me I have a few ads stashed away inactive that I will gladly reactivate just to fuck with FB. They might ban my account you say? Well honestly it isn’t good for much else if they reject authentic ads. So come on lets hear about all the dating and weight loss everyone has sitting paused in their accounts. I KNOW everyone is going to say fuck it and just start reactivating right?
Some people (like Brian from Daily Conversions) bring up the point that this now gives people the chance to dominate Facebook all over again with quality ads. Now I do agree that this can be seen as the silver lining here. But how the hell are we supposed to adjust when they just keep rejecting anything that isn’t a spec sheet for an ad.
Hi Michael,
It appears that the primary purpose of the advertised service is to drive traffic into subscription-based mobile offers that we wouldn’t otherwise permit on Facebook Ads. Such business practices are not permitted to advertise on the site.
Thanks,
Kenyon
Online Sales Operations
The guy Kenyon must have hit the wrong macro button. I guess you just have to keep submitting again and again until you get a friendly reviewer who knows Photoshop isn’t a fricking ringtone. If its any consolation, Shoemoney goes in-depth into Facebook frustration in one of his videos on the Shoemoney System.
Haha I can’t help but notice that I stopped seeing the barrage of Shoemoney Systems ads now also. Of course that is probably because someone asked me to do the Poker thing so I am getting hit with tons of Poker ads.
Beyond the Facebook frustration, how does Facebook Ad Manager work for you? Did you find other notable tools?
It worked great the first month I was using it. Then it stopped working good to create new campaigns. So I would have to create a campaign manually (just a blank one with a name and budget) and then tell it to create the ads within and it worked flawless. On the bright side its $200 but thats a clickbank product so you can refer yourself and just have to wait on the $100 commission. Not to mention you also have 60 days to get a refund on CB if you don’t like it. The maker sends out updated plugins when FB updates their ad pages.