ASE11 Wrap Up

by Mike Chiasson on September 1, 2011 · 8 comments

Affiliate Summit East 2011 is in the books and I’ve been home for a few days. I gotta say that this month has been the most hectic month ever for me. In between some new projects at work, the second dance studio location opening up, industry conferences for both my wife and I, moving into our new place. I feel like we’re running on empty….not to mention with moving expenses, the additional studio, two NYC weekends, weddings, hotels, food, everything….we are definitely feeling the cash crunch on the old green stash.

However lets do a little recap on how Affiliate Summit East was. I had mentioned in a post the other day that I went to ASE10 last year for like $75 (TOTAL!). This year was significantly different cash wise :).

Months ago I had jumped onto an ASE11 group buy on PPV Playbook (Thanks again Lee!). I picked up a Platinum pass and a Silver pass. With the early discount/group rates the prices were like $679 and $79. I had planned on bringing my wife with the silver pass or maybe a friend. In the end I couldn’t find a single local person to go with me. I even invited some local internet marketers but no takers. As it got closer to ASE I had a few family birthday parties to go to and as much as I love hearing some good speakers I wasn’t about to pass up my nephew’s 4th birthday on Saturday. This meant that I wouldn’t be arriving into NYC until Sunday afternoon at latest. I had opted to take a bus in from Boston since my license is still revoked in NYC from ASE 2010!

Knowing that I had a few meetings schedule, a PPV Playbook event, and some other plans I really thought I wouldn’t make the most of my Platinum Pass. I threw that up on eBay for $999 buy it now and ended up brokering it to someone via PayPal for $800. So with just my silver pass in hand I didn’t attend a single session at the actual conference.

The Hotel

Booking everything last minute I went onto Expedia and booked a hotel at Algonquin Hotel Times Square, Autograph Collection. This was a 4 star hotel that was about 10-15 minute walk away from the Hilton where the conference was at. The average book value of the hotel was like $524 per night. I did one of those Expedia unpublished rate deals and got it for $134 a night with like $20 taxes. So although I had a slight walk to everything I ended up saving some green on the hotel room.

The hotel itself was pretty nice. They had some upscale piano bar style stuff going on downstairs and all the rooms were fashioned kind of like old school mobster style looking stuff from the FDR era. I would definitely stay there again for that rate!

A Different Sign on Each Door

A Different Sign on Each Door

The Hotel Room

The Hotel Room

The Meet Market

I despise the meet market. I really am not a fan of it but hit it up for just two things:

  • Share A Sale party passes (they give these out at their table).
  • All About the Cookies book. They had a promo running that you get a free ASW11 gold pass if you buy the book and all proceeds go to breast cancer! Double Win!

The meet market is always just too packed for my liking but it definitely seems like a cost effective way to have a presence without having to compete with the $50,000 booths during the exhibit hall.

The Exhibit Hall

The exhibit hall was top notch as always. I saw plenty of great companies there and got a chance to meet a few that I haven’t met in person yet. They had some really innovative things going on. One group actually had a Delorean car there. Actually it was (probably a replica) the back to the future car…Flux Capacitor and all!

Best Prop at ASE11!

Best Prop at ASE11!

Clicky & Mike Chiasson at ASE11

Got a chance to see the #1 industry mascot!

The C2M guys had their usual keg. Some other companies had excessively large presences there. Like they literally had 10+ employees grabbing everyone. Others were very laid back and seemed not interested to talk to anyone, they were just kind of stuck there.

I really HATE talking business at the exhibit hall. If I approach you and I want to talk actual work, campaigns, working with you guys, I will, plain and simple. Often I am more interested in meeting AMs, owners, and staff and getting to know them. We can talk business after, this is my one chance in the next 6 months to build a face to face with some people. Some networks CLEARLY got this, others…nope. If you are badgering me for traffic, it probably won’t happen. If you are talking sports, telling me how your life is going, casually talking about your business, then I am probably going to remember you very good and recommend you to people when they ask if I know any good AMs to reach out to, or networks that might be able to help them, etc.

It really frustrates me when I approach a place to learn more about their actual business and they sit there like its the first time they’ve ever talked to a human. So many people had this look “oh god…a booth visitor…where are our promo gifts!?!” Damn at least have a smile and introduce yourself.


I gotta say this year was even better than last year for parties.

Sunday night I never made it to the Share A Sale barn dance like I had hoped. I was lingering around the PPV Playbook meetup til around 10 PM then Drew Goodman and I met up with the Daily Conversions crew at the Empyre Media Neon NYC party. We stayed there for a while before eventually ending up at some ‘classy’ club…

The PPV Meetup was awesome! I’m pretty active on that forum and it was great to put some faces to names. In addition I got to meet a few networks that were there. The Ads 4 Dough guys were really cool and everyone just kept telling me how much they love Chase. CPA Tank was representing there with Adam and the general Vito Glazers, two of the coolest guys I met the whole time I was in NYC. If you’ve never got a chance to meet with them I recommend it. They were dropping knowledge bombs like there were terrorists around.

The General Vito Glazers and Mike Chiasson

The General Vito Glazers and Mike Chiasson at PPV Playbook meetup.

The Empyre party was packed but we were able to score an outdoor couch. The thing I heard everyone complaining about was the prices there. Not that I expect open bar at a lot of parties, but this one was just pricey even for NYC. When buying a round, the drinks were averaging about $20 each. Someone went to go pickup a bottle for our table and came back with a funny “Nevermind!” People were joking that the Empyre group must’ve struck a deal to get commission on the drinks and that was going to be their big night for the year. All the same it was a good time!

Monday was absolutely crazy. Brian Evans was hosting a dinner at Morton’s Steakhouse in NYC that was sponsored by Lead Cola. Last year Brian and I got the chance to go to this steakhouse and I was looking forward to having the food again for weeks. I’m a pretty plain eater myself, so if someone can do me a few sides and a steak perfectly, I’m in heaven! I have to say hands down, Lead Cola treated us EXTREMELY well that night. I got a chance to meet with Jared, Suha, and Amar from lead Cola. Amar started the night off by asking the waiter to bring 18 shots of Patron Silver to our private room.

Lead Cola Patron Party!

Lead Cola Patron Party! Photo courtesy of Ian Fernando.

In addition to being taken care of by the fine folks over at Lead Cola I got a chance to meet up with some awesome affiliates! Big thanks to Brian Evans and Lead Cola for the great time!

After the dinner most of us grabbed cabs over to the Affiliate Ball. I had heard some really negative things about the Affiliate Ball and I was actually planning on attending the Clickbooth party instead. Before I knew it though Doug E Fresh was coming on stage. The venue was actually pretty sweet and we had a table right on the floor. Fresh was actually very entertaining getting the 95% male crowd to start popping. Pretty quickly Morgan Thomas arranged for some bottles at our table. With no lines back to the bar I really got a chance to do the white guy pretending like he can bob around in a crowd technique.

Bottle Service

The Club

Brian Evans and Logan Thompson at Aff Ball

Afterwards we swung up to the A4D party but there was a wait outside the door. We ended up heading to another club that was like 2 blocks away from my hotel and so I decided it would be a good idea to call it a night and head home.

Unfortunately my phone had died at this point and after several drinks I was really struggling to remember exactly what street my hotel was on. Needless to say I walked down the wrong way and had to backtrack and went down the incorrect street and found myself surrounded by a bunch of rough looking guys. I casually tried to continue walking through as 4 fellows surrounded me and pulled the old arm stop to me. After some brief exchange of some not so nice words I ended up hearing a phrase that I had in the deep edges of my mind categorized as ‘Hopefully no one ever says this shit to you’. One of the guys put two hands on me and said

“Alright Nigga, let’s see what you go in those pockets!”

…was this really happening? Was I getting mugged? Now a sober Mike Chiasson probably would have used some intelligence and handed over the short change I had left in my wallet. However barely able to walk Mike had a different idea in mind. I was fortunate enough that as I rolled my sleeves up and got in this guys face and answered his threat with a challenge to throw down right there, that one of his buddies broke the situation up and proceeded to pull the “c’mon guys this nigga aint worth our time!” card. At the time all I could think of was ‘alright this guy is next’. Looking back on the situation I should’ve probably thanked the guy for saving my ass.

After they allowed me to walk past peacefully I walked right into my hotel that was like 50 feet away and proceeded to drunk tweet. End of night. I survived. Yes!


My Affiliate Summit experiences proceed to get better each year. It was great seeing everyone and I definitely look forward to ASW in January. Already booked my flights and got my pass.

About the author

Mike Chiasson Mike Chiasson is the Director of IT for a publicly traded company by day and an Internet Marketer by night. He absolutely hates the words 'serial entrepreneur' but loves discussions about business. You can follow him on Twitter.

Ryan Moore September 1, 2011 at 10:19 am

Thanks for the shout out on the Neon in NYC party. Hope everyone had a blast and I sincerely apologize for the drink prices getting out of control. We had open bar early and had no idea they were planning on charging the way they were after that.
That would have been nice to get commissions on that, but no dice!

David September 2, 2011 at 12:30 am

Thanks for coming to the meetup! 🙂

Mike Chiasson September 2, 2011 at 11:35 am

Meetup was awesome! Thanks for hosting!

ctrtard September 2, 2011 at 6:31 am

Holy shit dude, you almost got mugged!? That's pretty NYC cliche LOL.

But seriously, I'm glad you're a lucky guy and it worked out the way it did. I've traveled a lot an walked back in a drunken stupor to many a hotel. One time I was in Munich and totally forgot the name of the hotel— it was some wacky German name that was hard to remember. I had to go to an ATM, get cash and get taxi driver to go up and down the streets until I recognized the entrance. After that ridiculous experience, I always make it a point to grab a business card as soon as I check in and keep it in my pocket.

Mike Chiasson September 2, 2011 at 11:36 am

Yeah I was walking around with my Expedia print out all day and ditched it in favor of the cell. Damn NY must've had a bad signal and killed the battery.

Brian Hawkins September 2, 2011 at 10:39 am

wow MIke, way to represent beantown by standing up to them. Even if that was a dumb move. Cool to hang out with yah on Monday night.

Luke Kling September 3, 2011 at 10:03 am

It was nice to meet you Mike 🙂

NegBox September 7, 2011 at 8:06 am

I'm telling you 'nigga, ASW in Vegas is the way to go – there they steal you money too, and don't call you 'nigga – they call you "Sir". Much better… Unless you were at the Spearmint Rhino with Ads4Dough – then the girls take your money while calling you "honey" – much obliged to help out the next wave of MDs trying to pay their way thru college by stripping.

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